Company launches in-store campaign for Soles4Souls as part of their yearly giving program.
USA Shoe Co., designed to bring health and comfort to fashionable and character footwear, has announced its commitment to help individuals in need around the world through their 2013 giving program. The company launched its campaign to collect shoes for Soles4Souls on March 18, 2013. With 1 in 4 adults in the world living on less than one dollar a day, basic necessities like shoes are not readily available. A pair of shoes can protect an individual’s feet from cuts and infection that can be life threatening if untreated.
The shoes donated will be used to support the charity’s relief efforts, as well as their micro-enterprise program. Formed as a relief effort following the 2004 Southeast Asian tsunami, Soles4Souls has donated more than 19 million pairs of shoes across 128 countries.
Julian Henao, vice-president of USA Shoe Co., says “Bringing relief to people in need fits perfectly with our company’s mission to save feet by providing fashionable, healthy footwear. We are delighted that we can help people around the world experience a higher quality of life through this campaign,” he said.
Soles4Souls partners with progressive companies in the footwear and fashion industries like USA Shoe Co. to directly impact the lives of people suffering from natural disasters or striving to break free from poverty.
“We deeply appreciate this commitment by USA Shoe Co. and its customers,” said Keith Woodley, Chief Development Officer of Soles4Souls. “From our experiences over the past seven years, we are certain that our partnership will result in inspiring personal stories from individuals who have witnessed transformation among their families and communities.”
Soles4Souls is a global not-for-profit institution dedicated to fighting the devastating impact and perpetuation of poverty. The organization advances its anti-poverty mission by collecting new and used shoes and clothes from individuals, schools, faith based institutions, civic organizations and corporate partners, then distributing those shoes and clothes both via direct donations to people in need and by provisioning qualified micro-enterprise programs designed to create jobs in poor and disadvantaged communities. Based in Nashville, Tennessee, Soles4Souls is committed to the highest standards of operating and governance, and holds a four-star rating with Charity Navigator. Please visit www.giveshoes.org for more information.